After the war and after becoming capital of the newly founded state of North Rhine-Westphalia, Düsseldorf quickly rebounded from the damages and population loss it had suffered and rather quickly developed into a prosperous city again, even soon earning a reputation for being an especially wealthy place. In part, this can be attributed to Düsseldorf being a center of the fashion industry and the fact that the city, despite also having a substantial industrial presence, has a history of being a place where companys established their administrative rather than their productive units. Today, Düsseldorf is still a major fashion industry center but has also become a hub for the business consulting, technology, insurance, advertising and telecommunications industries. The Messe Düsseldorf hosts major annual trade fairs, some of which, particularly those in the area of fashion, are regarded to be some of the largest in the world with a global audience. The city’s airport is Germany’s third-largest, featuring regular domestic and mid-range as well as intercontinental connections.
Despite being tied into a metropolitan area in which lines between towns often are hardly discernible, Düsseldorf has retained a local culture with specific food, drinks, dialect, events and traditions such as the city’s own carnival celebrations - the main entry in the regional event calendar. A strong local arts scene with a number of well-known theatres and a few well-recognized music acts have added to the maintenance of this local heritage. Among local customs is a hate-love relationship to neighboring Cologne, today mocking in character and mainly displayed in sport contests and a habit in both cities to constantly evaluate one place against the other.
The city’s population grows by several thousand commuters on workdays. A little more than on sixth of the people living within the city proper are foreigners, with the largest percentage of those having Turkish and Greek roots. There are also a large number of Asians, notably some 5,000 Japanese living here, making Düsseldorf the home of one of the largest Japanese communities in Europe. Although the population density is relatively high, the city still often ranks highly in Best Places to live - comparisons.